New innovations require appropriate attention and evaluation of needs and benefits. The appropriate presentation should include not only idea of the business but also its alternative implementation. This way of presenting may help to persuade the audience importance of the project, let them understand it in a long perspective and evaluate benefits.
Coming with a project to investors or other type of audience, an innovator should realize and explain the general idea, goal, and aims of the project. At the same time, there should be defined the target user or consumer of the service/good. Relying upon these facts, the innovator can offer an alternative of the project implementation into life, may generate the long-term plan for adding additional services/goods for improvement or getting benefits (Ener, 2013). At the same time, presentation should determine the needs of the project that may be recieved from the audience: financial or legislative support, human resources, etc.
Taking into account that the idea of a new product is as genius as Facebook, presentation of the information on the project and alternatives should be highly protected from the industrial espionage. Thus, the idea should be protected by the patent on international bases. Taking into account the exclusiveness and importance of the project for community, I would offer the following alternative for implementation: to create a platform with the exclusive access to it that may be based on the services that the investor may provide. It would help to test the service, append additional points, and enable spreading of it all around the world. The first users will be enabled with the exclusive rights and free of charge. At the same time, providing with the exclusive right will promote service and trigger more interest to it that will enable to establish the non-permanent registration charge for the users (Pricing Strategy, 2014). Therefore, this kind of alternative may increase interest to the service and lead to the benefits.
To sum up, having an exclusive idea does not mean success because it requires the appropriate presentation and plan of implementation. The alternative of implementation of the exclusive idea should appeal to the strategic plan, ways for the interests raise, and benefits that may be recieved from it.
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