What’s the best way to brief an event design agency for a lab or department showcase?

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asked 13 hours ago in Cell Tracking by cooperjennier (100 points)

Hi everyone,
I’m planning an upcoming lab/department showcase and will be working with an event design agency to handle the setup, branding, and overall experience. Since this is a mix of professional presentations and interactive displays, I want to make sure the agency gets a clear brief right from the start.

For those who’ve done something similar, what’s the best way to brief an event design agency? Should I focus more on the technical requirements, branding guidelines, or the type of audience we’re expecting? Any templates, key points, or do’s and don’ts you can share would be greatly appreciated.

Thanks in advance for your insights!

Cooperjennifer

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