This week's new commercial for Madden NFL 15 gathered a wide range of attention, not given it focused on gameplay or pointed out new features (it didn't), but as a consequence of how over-the-top it had been. It didn't should focus for Madden Mobile Coins the game itself because if you are able to get individuals to talk about your brand positively, then that will result in sales, EA Sports second in command of global marketing Anthony Stevenson tells GamesIndustry International.
Stevenson says it's actually a blessing plus a curse that this Madden franchise is currently 26 yrs . old. It's a blessing since it means it has a separate fanbase, but it may be a curse because EA must find a means to get to the younger, "digital native," audience. "For a franchise that's 26 years to interest that audience while still pleasing our core that's developed with us is actually a challenge," he tells.
Stevenson explained that 2014 marks mmoah.com the 1st year EA is focusing its energies at winning over that new generation and bringing those to Madden. That's what the revolutionary Madden Season ad campaign is information about. The full clip is three minutes long, although EA intends to splice it and release 30-second versions on TV, the actual heart on the campaign will live online, according to him.