YOKO stands for \’You Only Kid Once\’, which is kind of ironic since it\’s our second name – but there\’s a story behind the name, and it\’s one we\’re super proud of. We started out small but, within a few short years, Baby Dino\’s street cred had grown to epic proportions. With thousands of repeat customers, including a steady stream of celebrity shoppers, Baby Dino wasn\’t such a baby anymore.