3. Build a Rivalry Campaign for the Off-Season
The excitement from a rivalry game doesn’t have to end once the season does. Keep the momentum going by running media campaigns during the off-season that celebrate your program’s continued dominance in the rivalry.
Rivalry Game Recap Campaigns: During the off-season, periodically revisit the rivalry game and its significance. Post longer-form content such as in-depth analyses, player profiles, or historical comparisons of past games.
Highlight Record-Breaking Achievements: If any player set records in a rivalry game—such as most rushing yards, tackles, or touchdowns—make sure to highlight these achievements in off-season campaigns. This keeps the rivalry fresh and reminds fans of the individual brilliance displayed during the contest.
Announce Pre-Game Hype and Rivalry Week: In the lead-up to CFB 25 Coins the next season’s rivalry game, use your media channels to create buzz. Introduce a “Rivalry Week” leading up to the game with daily content—historical matchups, key stats, player interviews, and classic highlights.
4. Build National Awareness with Rivalry Highlights
Rivalry games often get national media attention, but you can take this further by using your media channels to spread your program's achievements on a larger scale.
Pitch to National Media Outlets: After a major rivalry win, pitch the story to national sports networks and publications. Share how the victory impacts your program, the significance of the win in the rivalry’s history, and any standout performances. This can help generate coverage from outlets that might not typically cover your team.
Create Rivalry Game Content for National Sports Channels: If you have a strong presence in national sports media, collaborate with major sports channels like ESPN or Fox Sports. Offer exclusive behind-the-scenes content or expert analyses of College Football 25 Coins for sale your rivalry matchups to attract broader attention.
Develop Rivalry Highlights Packages for National Distribution: Curate a series of highlights from your most epic rivalry games over the years and distribute them through national sports media. This can help position your team as a major player in college football.