Nine-year-old Riley Morrison's viral handwritten hope for Stephen Curry's basketball sneakers to be merchandised for young girls like her helped to fuel a change beyond her wildest expectations, as the Warriors star incorporated the young aspiring player into the design of his latest Curry 6 colorway, a special edition created for International Women's Day.To get more warrior sneakers, you can visit shine news official website.
"I expected a canned response," her father Chris told ESPN.
The letter from November led to a company-wide change to list sneakers in unisex sizing, with search results on the brand's website now showing all basketball products for men, women, boys and girls.
"I was immediately impressed when I saw Riley's letter; that a 9-year-old girl had the courage to use her voice to call attention to an issue and keep us accountable," Curry said.
Almost instantly, Curry called on his team at Under Armour to not only update the website search system but to also create a path to work with Riley on a colorway of his newest signature shoe. Curry's own handwritten response immediately went viral as well.
With International Women's Day serving as the perfect platform, the purple orchid, grey and white colorway was crafted, and features more handwriting from Morrison, in the form of aspirational phrases and sketches of girls playing basketball along the shoe's sockliner.
"She was focused on the opportunity for all girls, not just herself," Curry added. "She's been an amazing catalyst for change -- not only with my product but also with the entire Under Armour brand. She is inspiring, and wise beyond her years."
To celebrate the launch, Curry invited Riley from her hometown in nearby Napa, California, to the Warriors' home game against the Denver Nuggets. It was there that Curry also announced that all sales from the purple Curry 6 would help to fund a two-year, $30,000 scholarship for an aspiring graduating female high school student from the San Francisco Bay Area. The first recipient of the scholarship, Vivian Wu, was on hand to receive the award from both Curry and Morrison.
"Just a reminder that one small gesture can lead to something truly special," Curry wrote in an Instagram caption after the game.